Posted by: willenvelope | October 17, 2008

The Cool Kids

The Cool Kids
The Bake Sale ( XL, 2008 )

Unslushed because: Cool artwork.

Factors not initially considered: It’s a rap album. A very popular rap album, in fact. I don’t know, I guess I thought it’d be bratty pop or something.

Upon further review: The Cool Kids don’t take themselves too seriously, offering rhymes in the following vein (from “A Little Bit Cooler”) :

So I’m sittin’ on the couch, holdin’ the remote, flippin’ channels, I’m a rebel
Eatin’ a bowl of them Fruity Pebbles, Fruity Pebbles, Fruity Pebbles
How gangsta is that? Not gangsta at all
Aw, you judgin’ me, dogg? Please, you shop at the mall

Self-deprecating (their publishing company is called I’m From The Burbs), sometimes funny, but hardly hilarious. The problem is that the beats are super-spare, ideal as a contrast to dramatic storytelling but drop-dead boring if the words are about day-to-day banality. If this is the aural equivalent of driving around the neighborhood all night with absolutely nothing to do, it’s definitely not the soundtrack to it: On nights like that, you’d probably want to pump something that reminds you you’re alive.

Cool Kids Web site

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